A short guide to assist in Golf Course Profits
A few ideas some courses are using to help run an efficient and profitable beverage cart ( any manufactures, not just ours)
Create a standard route
Cart personal are not always golfers, let alone being a golfer on the course they are working on so sometimes when asked they do not know the front nine from the back let alone which hole Is where or what hole they are on. They have a summer job driving a beer cart!!
Highlight the recommended path they should follow complete with direction and side of fairway to drive on and secure it on the cart in plain sight of the driver
This is extremely important from a coverage point of view for maximum sales and a control matrix for management. As an example, if it takes 30 minutes to make a round on a slow day, trips can be monitored according to traffic and sales.
Always drive the cart towards the golfers, whenever possible. Have a full windshield in place to protect from errant shots
Make sure the route is safe
On hills and turns the beverage cart turns one lane paths into two-way traffic think about a sign stating the beverage cart has the right of way. Some of the operators are inexperienced drivers and backing up short wheel base vehicles can be tricky, throw in a turn or bend backward and this could be an accident waiting to happen
Whenever possible, when two holes are playing in the same direction, have the cart drive closer the center of the two, to maximize sales and minimize distraction to golfers
Avoid driving in erratic patterns whenever possible
Have a sign in / sign out sheet for the driver, with room for the time to be filled in, reason for time spent, an explanation line, and supervisor’s initials.
Start around break, lunch, restocking, or cleaning. It has been proven that once people are monitored and know they are being monitored, performance improves. We all want to do a good job!
Give realistic goals for expected sales, and monitor, but make sure they achievable
Selling one drink a day means we can not run a beverage cart so there will be no need for a beverage cart driver
The beverage cart person should always when possible wait for players to take their shots before approaching, explain this before a golfer does
The perception of having caused an extra stroke is a tough way to make a sale
Mandatory!! A simple smile and wave at each group to acknowledge them, is more important than some people give credit
We all want to feel a bit appreciated if does not add a sale to the beverage cart right away, long term it will help the lounge, pro shop, and future rounds
If possible, keep a tee sheet with the names of golfers or foursomes. An updated one can be left at the sign in area if need be
When possible calling regulars by their own name goes a long way to assist in a sale for all departments
Not all states or Provinces allow, so check first, but a sale on four beer over three at regular price can help move extra volume